According to latest report published by Counterpoint Research Nokia was the Nigeria’s 3rd biggest feature phone brand during Q1 2019. The no.1 spot is captured by Itel with 38 percent market share. While Tecno captured 36 percent market share. Similarly, Nokia was the Nigeria’s 3rd biggest feature phone brand with 10 % market share.
Checkout the below chart for more details. In the image below you can see there are two sections. At the left they have shown Nigeria’s smartphone market share & the feature phones market share at the right :
According to Counterpoint Research, apart from feature phones Nokia was the fastest growing smartphone brand in the country. Although the company was missing from the list of top 5 smartphone brands. Take a look at what Counterpoint has to say about Nokia smartphones :
Nokia was the fastest growing brand driven by the Nokia 1, 6.1 Plus and its newly launched flagship model Nokia 8.1
HMD is doing well in case of feature phones but we expect such good results in terms of smartphones also. What do you say on this ? Write it in the comments below.
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