As a result of India-China border dispute, these days peoples in India are very agressive and everyone wants to Boycott Chinese Products which includes Smartphones from well known industry leading brands, popular Android Applications like TikTok, ShareIt, Xender & much more. You may have seen some Chinese brands in India has begun there new advertising campaigns on various social media sites where they are highlighting how their brand is supporting Government of India’s “Make in India” initiative.
Recently Nokia 5310 (2020) a feature phone made its way to the country. But we think this is the right time for Nokia Mobile to focus on the Indian smartphone industry. Because until now Nokia Mobile was trying to regain its lost market share in the country but Chinese Brands were giving very though competition. As a result Nokia Mobile was never among the top 5 smartphone brands since its re-entry (2017) in the mobile industry. Now, the real question is how much Indian smartphone Industry is dominated by brands from China & what’s their market share ?
Smartphones Market Share in India
Take a look at the report published by Counterpoint Research which covers the market share for Q1 2020 :
You can see, 4 out of 5 leading smartphone brands in India includes Chinese companies like Xiaomi, Vivo, Realme & OPPO which holds combinedly 73% market share. While Samsung holds 16% & remaining brands (including Nokia Mobile) holds 11% market share together. Which means if users in India takes Boycott Chinese Products campaign seriously then this is a great opportunity for non-chinese smartphone brands like Nokia, Samsung & even for local brands like Micromax, Karbonn, Intex etc.
Just like Samsung’s Galaxy M series we think Nokia Mobile should have to release a separate series of smartphones exclusively designed for Indian market. The reason behind this India exclusive strategy is, HMD Global needs to understand that what Nokia fans are expecting from them in the Asian countries have distinct opinions than fans from the European countries. India is a price sensitive market but we all know that Nokia Mobile never make any type of compromises in terms of build quality, So this could be a reason for costlier phones. But at least company needs to speed up their work. Newly announced smartphones like Nokia 1.3, 5.3 & 8.3 5G aren’t yet arrived in the country almost after 3 months.
What could be next strategy ?
Last month Nokia Mobile India decided to completely wind-up their promoter & FFASM program. As a result approximately 5000 employees (Numbers aren’t officially confirmed) who were working as sales executive in the offline retail stores across country have lost their jobs. Which means HMD’s team may be already working on a different strategy for Indian market. It could be possible that they may focus more on online sales & if it happens then you can expect Nokia phones at more affordable prices. But this is just an assumption. Only time will tell what they have for Indian users.
Update (June 20th : 4.30 PM IST)
Recently Sanmeet Singh Kochhar [Vice President – India and Mena at HMD Global] had an interview with The Mobile Indian where he did talked about some of the future plans of company. While talking about the current situation he said that 99% Nokia smartphones selling in the country are Made in India & they are ready to compete with any brand from any country across the world. The most interesting thing he said about company’s future is, “..we plan to scale up our manufacturing in India so that we can export our future smartphones from India”. Check out the full interview for more detailed information (In Hindi) :
If you have issues in understanding Hindi language then you can read the complete Question-Answer series in English by visiting here.
What’s your view on the Boycott Chinese Products in India campaign ? Do Nokia Mobile really needs India exclusive strategy ? Tell us in the comments section below.
Stay safe & stay tuned for more updates 🙂